4-year Bachelor of Science in Marketing program can help students develop an understanding of how businesses develop relationships with their customers and how their customers' needs can be met.
Marketing topics can include identification of customer needs, product definition and development, product pricing and decision-making as it's related to how a given product will be sold and delivered to the customer. Other areas of focus can include advertising, sales strategy and customer support considerations. Programs also might emphasize developing effective business communications techniques, management skills and the use of information systems.
These courses generally educate students on the principles of advertising, promotions and consumer spending habits. Students commonly learn to organize and plan effective advertising campaigns after determining the public demand for services and products.