4-year Bachelor of Science in Marketing program can help students develop an understanding of how businesses develop relationships with their customers and how their customers' needs can be met.

Marketing topics can include identification of customer needs, product definition and development, product pricing and decision-making as it's related to how a given product will be sold and delivered to the customer. Other areas of focus can include advertising, sales strategy and customer support considerations. Programs also might emphasize developing effective business communications techniques, management skills and the use of information systems.

These courses generally educate students on the principles of advertising, promotions and consumer spending habits. Students commonly learn to organize and plan effective advertising campaigns after determining the public demand for services and products.

Marketing course show students how to identify customer needs and teach them to communicate information about products and services to potential customers. Courses include study in the areas of marketing research, public relations, consumer behavior and international marketing. Individuals need to develop creative, analytical and leadership abilities to function in this field.

Course Topics

Business topics such as finance, economics, statistics and business law are typically covered in foundation coursework. Skill development in market research, writing and public speaking are usually included as part of program offerings. Other topics can include:

  • Marketing Communications
  • Product and Operational Management
  • Distribution Management
  • Advertising
  • Pricing
  • International Marketing
  • Marketing Research
  • Sales Force Management
  • Contracts

Popular Career Options

Career options in marketing are numerous and diverse, and can be found within a wide variety of industries. Marketing professionals are typically involved in consumer behavior, product development and sales force management. With a B.S. degree in marketing, a graduate could become employed as a:

  • Market Research Specialist
  • Product Development Manager
  • Advertising and Promotions Coordinator
  • Public Relationships Manager
  • Retail Store Manager